Buyapowa is a technology company based in London, with offices in Paris and Vancouver. We operate the leading global refer-a-friend platform, which allows brands and retailers to identify their biggest advocates, then motivates and rewards them for introducing new customers. Plugging seamlessly into an existing website or app, the Buyapowa platform does more than merely ask customers to refer their friends - it incentivises and equips them to share again and again.

Since launching in 2011, Buyapowa has worked with over 100 of the world’s largest brands and retailers, including Sprint, Gap, Vodafone, First Direct, Expedia, Telefonica and BT. Following the acquisition of Canada’s RewardStream in 2018, Buyapowa is well positioned for strong growth in the North American market and beyond.

Globally, we’re a team of 40 employees and we’re growing quickly. We’ve won awards both, for our technology and our work with clients. And we’re passionate about what we do - so we like to get things done - but, at the same time, we have fun as a team and thrive off each other’s energy.

The role: 

The Digital Marketing  Manager is responsible for setting up and running digital marketing campaigns across Google, Facebook, Linked’in and email channels to acquire leads/customers.

You must have significant and current experience of running Google Adwords, Facebook and Linked’in Marketing campaigns, ideally for a B2B SaaS business. Please note we are looking for a doer not a manager. A good knowledge of email marketing platforms and email best practice, and analytics will be appreciated. 

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills and be autonomous and able to execute

What you will do:

  • North American lead management
  • Setting up and day to day running of paid advertising for North American audience: Google Adwords, Facebook, Capterra, Retargeting
  • Corporate website updates as necessary
  • Support for North American trade show materials as necessary
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies.

You have: 

  • The ability to own digital acquisition yourself - not managing agencies or team members
  • Significant and current experience running Google Adwords and paid social media campaigns
  • Email marketing experience
  • Google Analytics experience
  • The ability to report key metrics and performance
  • The ability to think objectively
  • A mix of creativity and analytical abilities
  • Good copy and visual storytelling abilities

Bonus points for:

  • Google and Facebook qualifications
  • University degree in Business or Marketing

Why you’ll love us:

  • You’ll be part of a small, competent and highly ambitious team
  • You will own initiatives and have the autonomy to execute your plan
  • Be part of a rapidly growing business expanding internationally.